Content Marketer

Full-Time
Karachi, Pakistan
Posted 6 months ago
We are looking for a talented Content marketing manager to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation. Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends. Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

Responsibilities

  • Responsible for the execution of content marketing strategies while delivering engaging content on a regular basis.
  • Develop editorial calendar and design content marketing strategies for both short-term and long-term content goals.
  • Undertake content marketing initiatives to achieve business targets.
  • Brainstorm new and creative growth strategies. Identify trends and insights in the existing platforms, and
  • optimize spend and performance based on the insights.
  • Plan, execute, and measure experiments and conversion tests.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Evaluate emerging technologies. Provide thought, leadership and perspective for adoption where appropriate.
  • Share content through various channels, ensuring strong web presence.
  • Responsible for content creation & improvements on our web spaces.
  • Responsible for monitoring of competitors’ content marketing activities.
  • Responsible to put online ads & classified listings.
  • Responsible for improving customer engagement and conversion on our websites.

What We Require

  • Minimum Bachelor’s degree in business discipline preferably MBA from a highly reputed university.
  • North American work experience highly preferred.
  • Excellent interpersonal and communication skills.
  • Strong initiative and self-discipline highly necessary.
  • Well organized with attention to detail.
  • Structure non-structured information into logical order.
  • High level of proficiency with Microsoft Office (Word, Excel and PowerPoint).
  • Ability to interact, communicate and present ideas.
  • Project management skills and attention to detail.
  • Preferred at least 2 years’ professional exposure.
  • Proven work experience in content marketing.
  • Knowledge of strategic content optimization considering SEO and Google Analytics.
  • Knowledge of writing for Search Engine Optimization (SEO).
  • Editorial mindset with an ability to predict audience preferences.
  • Excellent communication and writing skills in English.
  • Preferably 3-5 yrs. professional experience in related roles with a track record of tangible achievements.

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