dgs’s core strategies for growth are to
Grow existing business with its top tier client base in North America by selling additional services, e.g. mobile broadband and B2B;
Expand to new markets in Europe, Latin and South America and Asia by following its successful North American strategy of partnering with the top three largest telecommunications companies and thereafter expanding to smaller entities;
Expand into new verticals such as energy, finance, insurance and healthcare; and,
Sell customer centric technology related goods and services to its clients.
Given the expected compound annual growth rates in paid search advertising of approximately 14% (ZenithOptimedia, Forrester) and the increasing market share being taken by fee-per-sale business models, the Directors believe that maintaining dgs’s existing client base and market share position would itself be sufficient to ensure significant growth in the business. Accordingly, maintaining dgs’s leading industry performance in key metrics such as revenue per acquired customer for its existing client relationships is a continuing central and primary focus for dgs.